Web analytics

Web analytics refers to the collection, analysis, and interpretation of data related to website usage and performance. Web analytics helps website owners and digital marketers to understand how users are interacting with their website, which pages are most popular, and where users are dropping off in the conversion funnel. This information can then be used to make data-driven decisions to improve website performance and user experience.

Web analytics typically involves the use of specialized software tools to collect data about website visitors and their behavior, such as the number of page views, the duration of visits, the click-through rates, and the conversion rates. The data is then analyzed using various techniques, such as data visualization, statistical analysis, and predictive modeling, to gain insights into user behavior and website performance.

Some key metrics and insights that can be gained through web analytics include: